ITT Logo

What’s inside the box?

Brand in a box is a collation of the elements, styles and information that you will receive as kit in order to help you create your ITT brand.

Below is a list of what is included in this kit.

1. STYLE GUIDE (PRINTED AND CD)

2. LOGOS (CD)

  • CMYK for Coated Paper
  • CMYK for Uncoated Paper
  • PMS for Coated Paper
  • PMS for Uncoated Paper
  • Mono Print Versions
  • Mono Office Software Version
  • Colour Office Software Version
  • Embroidery Version

3. BUSINESS STATIONERY (CD)

  • Letterhead PDF for Printing
  • Business Card PDF for Printing
  • With Compliments PDF for Printing
  • Envelope (DL) PDF for Printing
  • Electronic Letterhead Template (option)

4. BEFORE AND AFTER EXAMPLES

  • (Printed and CD)

5. MARKETING SUPPORT ELEMENTS

  • Print Media (Newspapers, Catalogues, Postcards)
  • Digital Advertising & Media Support
  • Social Media Support
  • Website (Landing pages – driving traffic to stores)
  • In-store Ticketing / In-store Signage
  • Promotional Posters / Product Posters
  • Local Outdoor Billboards
  • Local Radio Support
  • LAM Marketing Toolbox
  • Trade Shows

6. PRINT MEDIA – CATALOGUES/FLYERS

  • Quarterly Catalogues are a great way to promote your business and drive sales in specific retail periods. (i.e. DIY Easter, EOFY)
  • Bi-Monthly Flyers can be an affordable national tool. Strong competitive offers are a must. Vetted by the steering committee.

7. SIGNAGE SAMPLES (CD)

 

Available Supporting Media

  • Targeted Postcards are a good way to promote a strong supplier supported offer or exclusive deal. Staying top of mind can allow us to steal some market share from our competitors.
  • Regular Press Ads or Newspaper inserts can grab consumer attention an assist sales. Newspaper Wraps for brand launches are very strong too.
  • Digital advertising & media support
  • Print & Digital – Powered by ITT members. Designed to specifically allow ‘Powered By’ Members full access to all ITT activity with minimal expenditure.
  • Social Media Support
    • As well as Paid Social Advertising. We need to keep our customers
      up to date with our movements on Social Media.
    • May only need 1-2 posts per week outside of campaign periods,
      but a presence is important.
    • As you can see, suppliers have plenty of content we can utilise.
  • Website and Landing Page templates
  • Ticketing
  • Promotional and Product posters
  • Local Outdoor media (billboards)
  • Local Radio Support

 

ABOUT ITT

This is a “Brand in a Box” for real industrial tool retailers.

This brand has been developed with two key main features in mind:-

  1. It must be highly visible – so that it works without a huge marketing campaign behind it
  2. It must say REAL tool store to anyone who sees it

This brand is available only to members of the HBT/ITT Buying Group.

ITT – WHAT IT IS…

ITT is a strong retail brand. It says you are a serious credible and established retailer of industrial tools.

This brand is available to you for a fraction of the cost it would take for an independent business to develop something of this quality. But unlike the main franchise brands available in our market you do have to pay for the full cost of implementation; i.e. all the painting and sign writing.

The design is deliberately flexible so that you can incorporate your name or location into the brand and you can add a sub-descriptor to better explain what your business does – e.g. “Power Tools”.

BENEFITS

We’ve got the right Gear.

  • Powerful identity and brand
  • Flexible – adaptable to your circumstances
  • Very low investment
  • No stock commitments or controls
  • No expensive marketing commitments
  • Not a franchise system

WHAT IT IS NOT

  • It is not a franchise – It does not come with a business system
  • It is not a marketing system – Although you may choose to participate in optional catalogues or promotions
  • It does not affect your right as an independent retailer to run your business
  • It is not just a ‘new sign’ – It is total rebranding

Branding Samples